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THE GREAT BRITISH CAMPAIGN TRAIL is a strategic bluffing game for two players, where you are rival politicians trying to win the most UK regions ahead of an election in which one player will become Prime Minister and control more than their opponent(s). The board features pictures representing your respective constituencies on either side. To play this competitive strategy game, each participant receives a copy with clear rules printed inside that include two-page boards displaying the Great British Campaign Trail's political landscape complete with regions for both you to visit and conquer in order of importance/popularity before November 2022 (when U.K.'s general elections occur).