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The main character has just become an NPC Leader in their virtual world, where they have been endowed with "special" abilities that enable them to evangelize others into joining a cult-like organization led by the player's avatar (also referred as CuLt). As the leader of this new and unique community called Cultus Mundi ("World Of Cults"), players must use their skills in persuasion, manipulation, deception or violence depending on context. The game involves recruiting followers to join various factions within a "game cycle" with no time frame restriction where rival cults could appear for nefarious activities that threaten the CuLt's existence and expansion of its territories across different platforms such as web browsers or mobile devices through ads targeting potential members who may be curious about joining their cause. ---