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The book describes a fictional town called Rust Belt, which is set against the backdrop of industrial America's decline during World War II. Many chapters explore different areas within Rusty Bend and its residents' daily lives while struggling to stay afloat amidst changing times. There are also sections on creating jobs in an environment that values hard work over education or social mobility for those who do not fit traditional job categories, as well as tips about writing a successful business plan based off of your experiences growing up under capitalism's iron grasp. The book offers both nostalgic nostalgia and biting commentary regarding the Rust Belt